ARC UK

Signage is one of the most important aspects of any business. It's the first thing that customers see when they walk into a store, and it helps to establish the brand identity of a company. Good signage design can help to attract customers, build brand recognition, and improve the overall look of a business. In this article, we will explore the different types of signage design, how to make your own signage, and how to use signage and graphics to enhance your brand. Types of Signage Design Exterior Signage: Exterior signage is the first impression that customers have of a business. It should be eye-catching, clear, and easy to read. Exterior signage can include signs, banners, and storefront graphics. Interior Signage : Interior signage helps customers navigate the store and find what they're looking for. This type of signage should be clear and easy to understand, and it should match the style of the exterior signage. Wayfinding Signage: Wayfinding signage is used to guide c...

When you think about the success of your business, what are the first things that come to mind? Many business owners focus on customer service, product quality, and marketing, but there is one important factor that is often overlooked – signage and graphics . It plays a crucial role in setting your business apart from the competition and can be used to draw attention to your business, increase brand awareness, and improve the overall customer experience. It plays an important role and a few tips will help to lead in the right direction. Signs and graphics are the first things customers see When we think of a marketing strategy, our minds usually wander towards online advertising. But signs and graphics are an important physical part of the customer experience. They’re the first thing customers see when they approach your business. Great signage can be used to draw attention to your business, create a great first impression, and encourage customers to learn more about your offerings. T...

We see signage every day; it's an essential part of life. As you drive down the street, you will encounter road signs indicating the appropriate speed to drive at or directions to the nearest town. In the workplace, you'll find health and safety signs strewn about here, there, and everywhere. When you go shopping for groceries, you'll notice that shop signage is abundant, detailing opening hours as well as displays of discounts and deals. In fact, even McDonald's infamous golden arches can be considered signage! So signage and graphics technically challenge us in every way, each day we face many difficulties, and their intent is to convey major information and spread awareness to all the audiences. What is the function of signage? Signage typically serves a few common purposes: to promote, identify, provide information, give directions, or raise safety awareness. Allow us to elaborate: In the field of advertising and marketing For starters, signs are frequently used by...